Beer and brats served in an outdoor German biergarten is not what typically comes to mind when people think about the cars on the carpet at the Detroit Auto Show.
But that taste of Germany in the middle of Detroit was the plan this year.
It was called the German Haus, to be kitty corner from the TCF Center where Germany’s automotive industry and culture would be showcased on the sidelines of the auto show. The beer served there would be provided by Detroit’s own brewery, Atwater.
“People were so excited about the concept,” said Meredith Upward, vice present of events for the German American Business Council of Michigan, which was hosting German Haus. “The interior space had been sold, the exterior space had been sold. We had auto dealers lining up to display their German cars along Washington and Congress. Everything was looking very bright. Then, we all know the rest of that story.”
Organizers of the 2020 North American International Auto Show in Detroit cancelled the show in late March. The Federal Emergency Management Agency designated the TCF Center to become a field hospital for COVID-19 cases for at least six months. The state was on a stay-home order due to the pandemic.
This week would have been the public show days. Now the Motor City won’t have a car show until June 2021, making it more than two years since the last auto show in January 2019.
Here is a look at what cars the Detroit Three might have revealed and the impact on metro-Detroit by the show’s absence.
Expanded offerings for better weather
The show was scheduled to begin with the Motor Bella Italian…