Motor Show Schedules Turn Topsy-Turvy, Launches Go Digital

Stung by coronavirus woes, auto industry event schedules have been hugely disrupted. In a bid to contain the pandemic spread, social distancing has been advised, which has resulted in the cancelation and postponement of various high-profile events. The latest one to be nixed is the Geneva Motor Show 2021. The auto industry is going through a rough patch and exhibitors need more time to recover from the pandemic’s consequences.

Various big-ticket auto shows have been axed this year due to the COVID-19 pandemic that is endangering lives and adversely impacting the global economy. The noteworthy auto show in Beijing, which was scheduled to begin on Apr 21, was the first to get canceled in view of the virus outbreak. The 2020 Geneva Motor Show, which was supposed to be held in March, was canceled after the Swiss government banned gathering of more than 1,000 people to prevent further spread of the virus. Notably, the expo was last canceled during World War II and its aftermath.

New York Auto Show, one of the biggest events in the auto industry’s annual event calendar, was initially rescheduled to late August. However, its organizers decided in May to scrap the show for 2020. As of now, the show is likely to take place in April 2021. The Detroit show, officially known as the North American International Auto Show, was canceled in March and is now expected to be held in June 2021.

As the majority of exhibitors are unwilling to participate in the event even next year, the 2021 Geneva Motor Show has also been called off lately. In fact, the show is now up for sale. The Foundation of the Geneva International Motor Show intends to sell the rights of the show to Palexpo SA, the exhibition center that hosts the event.

The move puts the spotlight on other motor shows planned for 2021 in major cities. Automakers that spend heavily on elaborate car launches at auto…

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